Blog
Practical answers, every two weeks.
Practical writing on B2B websites, WordPress, AI search and accessibility. A new post every two weeks.
-
Editing WordPress without a developer: what marketing teams can change
What a well-built WordPress site lets a marketing team change on its own, what still needs a developer, and how to check before you sign.
-
How B2B website pricing works
What a fair quote breaks down, what moves the number, and why a fixed scope followed by pay-as-you-go works for B2B websites.
-
AI search in 2026: what changed for B2B websites this year
Buyers start in chatbots, AI answers quote other people’s pages, and agents now browse for people. What that means for a B2B website, and a 30-minute check.
-
WordPress vs Webflow vs Next.js for a B2B marketing site
Who each platform is right for, and the one question that decides it: who publishes the next fifty pages?
-
IS 5568: what Israeli website accessibility requires
IS 5568 adopts WCAG 2.1 AA and adds an accessibility statement. The failures found most often, and a practical order of work.
-
What “AI-ready” actually means for a website
AI-ready means crawlable, parseable, quotable and attributable. What each one means in practice, and a one-hour audit you can run on your own site.