For most B2B marketing sites, WordPress is the right choice when a marketing team needs to publish often without developer help; Webflow suits smaller, design-led brochure sites; Next.js fits when the marketing site is part of the product surface or needs application-level performance. The deciding question is who will be editing the site every week.
WordPress
Choose WordPress when you publish often, need several languages, want a component library your team composes pages from, or need a plugin for something specific. It asks one thing of you in return: someone has to own updates and security, whether that is your team or a care plan.
Webflow
Choose Webflow when the site is under about 25 pages, design fidelity matters more than publishing volume, and nobody on the team wants to think about hosting. Complex localisation and a genuinely relational content model are where it becomes a stretch.
Next.js
Choose Next.js when the marketing site shares components or sign-in with the product, or needs very fast navigation across a large content set. Pair it with a headless CMS so marketing can publish without a pull request; that adds a second system to run, which is the trade-off to plan for.
The question that decides it
Ask who publishes the next fifty pages, and whether they know what a deploy is. Answer that and the stack largely picks itself.
WordPress is our default because it suits marketing teams that publish often. We recommend Webflow or Next.js when they fit better, and getting that call right matters more to us than winning the build.
Webisus, strategic web consulting
If you are deciding right now, strategic web consulting gives you a written recommendation you can act on with any vendor.