The job
What a B2B SaaS website has to do.
A B2B SaaS website has to explain a technical product to two audiences at once (the people who will use it and the people who will buy it) and let marketing publish launches, comparisons and campaigns every week without a developer.
Most of the work is in that second part. The homepage gets designed once; the landing pages, feature pages and comparison pages get published for years.
Scope
What we build.
- A component library your marketing team composes pages from
- Feature, integration and comparison page templates
- A landing page system for campaigns and launches
- Structured data so search engines and AI assistants can describe the product accurately
- Measurement mapped to your real funnel: demo requests, trials, sign-ups
Process
How it usually runs.
Strategy and sitemap first, so the page types are decided before design starts. Then design against real copy, then a component-based WordPress build, then care. Six to ten weeks for a full marketing site.
Security, data and developer-tools companies make up most of our client list, so the vocabulary and the audience are familiar.
Explore
Related.
Next step
Launching or relaunching?
Tell us what the site has to do in the next twelve months. We’ll tell you what it takes.